No, these ads slap you right in the face, like two cousins at a real tense BBQ. There is no subtlety, the ads are stark and scary, ghoulish almost.
The particular ad I'm looking at is one of a young girl with her back turned. Sores, blisters, and scabs mark her skin. You don't see her face, only matted black hair and fingers that dig into the skin. The girl could be anywhere from 16 to 25 years of age. It let's any potential Meth user know what awaits them should they give into temptation.

Apparently Hawaiians have been giving into temptation for a long time.
Back in the 80's, New Yorkers were facing the crack epidemic. A scourge that has haunted our island for years after. Similarly, Hawaii has been fighting the evil known as Ice. When 42nd street looked like a charnel house, Waikiki looked like a scene from a zombie movie.
The mainland got their poison from Vietnam vets and Latin American drug lords. And if you wish to believe, our own government. The local boys got theirs from the surfer guys, as street legend tells it. They not only brought surfboards, clothing styles, and blond hair, they brought drugs, and Meth had the longest lasting impact.
According to recent data from the DEA website, any Meth that makes it here does so via body trafficking from Guam and Saipan, or through regular old mail. There are drug syndicates, of Asian origin, and they along with the Mexican...seriously...the Mexicans, hold sway over who sells Ice.
Everyone smokes weed. That is almost a given. But to be fair no one here believes in additives like pcp or acid. Like all natural orange juice. The negative connotation does not really exists here. Ice however, that's another story. I do not smoke weed. However, I grew up around West Indians, and I ask questions.
When it comes to beating back Ice, they have done a fair amount of work, still, there is a scar left, like a scar from an animal attack. And Hawaiians are making sure it does not happen again.
And they have to work hard at it.
Walk down any street anywhere and you might just run into someone with dilated eyes and a manner similar to a skittish squirrel. A bundle of boundless, undirected energy.
The issue is prevalent enough that its use is at the center of a plot twist in the movie Perfect Getaway.
But measures are being taken.
The aforementioned ads have been seen all over the island. On the radio there are ads where real kids describe their experience. Some of them stole, some of them did other things, sad things.
The following stats are taken from methresources.gov
Results of a 2007 survey of Hawaii students show that approximately 5.2% of 9th graders, 7.3% of 10th graders, 1.1% of 11th graders, and 3.2% of 12th graders reported using methamphetamine at least once during their lifetimes. (Centers for Disease Control and Prevention, Youth Online: Comprehensive Results, 2008)
It's meant to get through to an age group that thinks it can't happen to hem. The young think they are invincible, despite evidence to the contrary.
Maybe these ads are the right idea.

One can only hope.